National Movement To Boycott NFL Launched.
The National Football League once again revealed itself to be little more than an establishment political tool when it declined to run a Super Bowl ad submitted by rifle manufacturer Daniel Defense.
The company’s “offensive” ad depicts a former marine arriving home to greet his wife and child, accompanied by a voice over stating, “no one has the right to tell me how to defend them.”
The ad supposedly violates the NFL’s advertising guidelines, which bar ads featuring “firearms, ammunition or other weapons,” even though the ad doesn’t actually show any of the above, aside from an illustration of their popular DDM4 rifle featured below Daniel Defense’s logo.
The NFL’s firearm ad restrictions, in full, state:
Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.
“According to these guidelines,” writes Guns & Ammo, “Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:
• Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
• The commercial itself does not mention firearms, ammunition or weaponry.”
When Daniel Defense received notice their advertisement violated NFL policies, which it clearly didn’t, the company attempted to rectify the situation by conceding to alter their logo instead to feature an American flag in the rifle illustration’s place “and/or the words ‘Shall not be infringed,'” according to Guns & Ammo. “The NFL replied with another non-negotiable denial.”
It certainly comes as no surprise that the nation’s beloved sporting franchise — most notable for consuming vast amounts of Americans’ time, money and cognitive processes through the bombardment of innumerable matches, needless merchandise and unimportant stats– is once again being used as a propaganda tool to downplay the value of self defense, gun ownership and the nuclear family.